Philanthropy to fuel impact of new master-planned campus, Baylor Scott & White Medical Center – Frisco at PGA Parkway, built to grow with the community.
On a beautiful stretch of land in the heart of the Blackland Prairie in Collin County, a new 40-acre campus is being developed to serve the health and wellness needs of the region’s next generation. Featuring green space, trails and a park, the Baylor Scott & White campus will be as focused on wellness and prevention as it will be on being part of critical healthcare infrastructure to support record population growth.
“Our vision is Empowering you to live well,” said Pete McCanna, CEO of Baylor Scott & White Health. “We want to help our patients and customers with what they need to live well—whether it’s high-quality care in a hospital setting, convenient care when and where they want it, or wellness offerings to avoid care altogether.”
A health system that has delivered on its mission for more than a century continues to define what it means to live well. This vision is shared by forward-thinking philanthropists who choose to
be a part of this legacy.
“Philanthropy is at the heart of every important project in every great city, and we are excited about the role philanthropy will play in fueling this project’s impact,” said Ben Renberg, president of Baylor Scott & White Dallas Foundation. “We’ve seen the essential role philanthropy has played in building long-established cities, like Dallas, where Baylor University Medical Center has benefited from generations of support.”
An early and significant supporter of Baylor Scott & White’s project in Frisco is the PACCAR Foundation, the philanthropic arm of one of the world’s most prestigious truck manufacturing companies. Making a significant $1 million gift, the company is investing in a region that impacts the health and well-being of their team members and communities they serve.
The gift underwrites the PACCAR Suite for Education, Research and Innovation. Intentionally placed in the heart of the hospital, the suite will include:
- The Center for Education, Research and Innovation
- Two Idea Theatres to facilitate communication and collaboration
- A Simulation Lab
- A Learning Lab for continuing medical training and education
- A Virtual Procedure/Operating Theatre to broadcast procedures for medical education purposes
- A digitally enabled command center for rapid decision-making, facilitating smart resource allocation and management
PACCAR, known worldwide for heavy-duty innovation, recognized the opportunity to make a difference and to continue its tradition of giving back to the community. The PACCAR Foundation supports social services, education and arts initiatives around the world, in communities where its employees live and work. PACCAR has a large presence of employees in North Texas.
“Extraordinary things happen when like-minded people come together around a common vision and invest in their generation and the next,” Renberg noted. “We are grateful that PACCAR sees the promise and is choosing to support it.”
Building for the future in Frisco
Frisco is where families settle and grow roots, where education, sports and entertainment are world-class, and where businesses big and small thrive: Companies including Federal Express, PGA of America, Keurig Dr Pepper, Home Depot, Walgreens Specialty Pharmacy and T-Mobile USA have headquarters there.
Already the second-fastest-growing market in the nation, Frisco is expected to grow another 9.1 percent in the next five years. Cities around Frisco also are expanding rapidly.
With this population growth comes the need for world-class care close to home, and a medical center with expertise in inpatient, specialty and emergency care as a complement to the wide network of digital and outpatient care that Baylor Scott & White offers. The 40-acre campus, located at the intersection of the Dallas North Tollway and PGA Parkway in northern Frisco, represents one of the largest capital commitments in the history of Baylor Scott & White Health.
“The people who are helping us shape this campus are energized in knowing they are building it for future generations,” said Ryan Gebhart, the president of Baylor Scott & White Medical Center – Centennial and leader of Baylor Scott & White’s new initiative in Collin County.

“We are building what we believe will become one of the major medical centers in our region, in Texas and beyond.”
Preparing to care for future Texans requires training the next generation of medical professionals. “Baylor Scott & White proudly operates one of the largest medical education programs in the state, and we look forward to the continued growth of those important medical education programs here in Frisco,” Gebhart said.
—Ryan Gebhart
We are building what we believe will become one of the major medical centers in our region, in Texas and beyond.
Hometown healthcare from nationally recognized leaders
Today, Baylor Scott & White is delivering healthcare across the region—digitally, in the outpatient setting, in hospitals, and even at home—and this campus will anchor the care provided across the area.
Over the next decade, the campus will expand in phases to provide emergency and trauma care as well as care for patients with cardiovascular conditions, digestive diseases, neuroscience needs, cancer diagnoses, orthopedic and spine conditions and women’s specific healthcare needs. The approach is more hospitality than hospital.
One focus of the anchor facility, for example, will be the mother’s experience. This will include a dedicated women’s and children’s entrance, private obstetrics emergency department rooms, modern birthing suites, postpartum suites and private NICU rooms. Instead of the facility being designed around the services offered, the experience is centered on the mother herself—
and where, when and how she would prefer to engage with the services she and her growing family need.
“Merging physical and digital care, with customer experience at the very center,” is how Gebhart described this initiative. “This new campus is being built with that idea from the very beginning.”
“We are laser-focused—not just on the care we provide, but also on leading change,” McCanna said. “We are investing in new ways technology can provide tools that lead to solutions, tools that put customers in charge of their health.”
It’s innovation planted firmly in North Texas, rooted in a legacy of care and nurtured by a new vision for the future that has people empowered to live well.

